Benchmark

Artfund

A tongue and cheek university project, and a personal favourite.

Benchmark is an Art Fund student-exclusive app that turns gallery visits into a mission to find the nation’s favourite bench.

Inspired by the Art Fund’s bench-shaped logo, I reimagined this familiar brand asset as the heart of a campaign encouraging students to rate and celebrate the best gallery benches and spaces. The goal? To get a new generation of gallery-goers sitting, sharing, and seeing art in a whole new way.

This one-week project kept me on my toes—but if I were to revisit it, I’d amplify the core idea: 300 gallery spaces, and the average student could happiness-doom-scroll through 300 feet in no time. It’s the perfect way to consume, learn, and get inspired—fast.

Identity, Copywriting, Print