Cheez-Masons
Cheez-it
To launch the US snack brand in the UK, we tapped into the idea that history is full of secret societies.
Borrowing from the iconic visual identity of the Freemasons, we created a big, bold, cheesy—yet mystical—aesthetic. The levitating product became the centrepiece, adding a dynamic twist to our “In Cheez We Trust” gifted mailer boxes. Once you were in the cult, you knew it. We landed 251 pieces of coverage.
Brand, Packaging, Copywriting, Social, Artwork
Cheez-Masons
Cheez-it
To launch the US snack brand in the UK, we tapped into the idea that history is full of secret societies.
Borrowing from the iconic visual identity of the Freemasons, we created a big, bold, cheesy—yet mystical—aesthetic. The levitating product became the centrepiece, adding a dynamic twist to our “In Cheez We Trust” gifted mailer boxes. Once you were in the cult, you knew it. We landed 251 pieces of coverage.
Brand, Packaging, Copywriting, Social, Artwork
Cheez-Masons
Cheez-it
To launch the US snack brand in the UK, we tapped into the idea that history is full of secret societies.
Borrowing from the iconic visual identity of the Freemasons, we created a big, bold, cheesy—yet mystical—aesthetic. The levitating product became the centrepiece, adding a dynamic twist to our “In Cheez We Trust” gifted mailer boxes. Once you were in the cult, you knew it. We landed 251 pieces of coverage.
Brand, Packaging, Copywriting, Social, Artwork
BACK
Back