Hot Honey
Crunchy Nut, 2026
Launching Crunchy Nut’s first sweet-meets-spicy cereal with a campaign designed to disrupt routine and make mornings less predictable.
The Swicy Breakfast Delivery Service brought the trend to life as a real-world activation, with Pete Wicks delivering cereal across London via a retro milk float.
Role
Directed visual execution across activation and campaign assets including the design and build of the float, milk bottle label and gifted mailer.
Scope
Design, packaging, artwork
Impact
Brought product innovation to life through a culturally relevant activation
Generated strong engagement through street-level interaction
Reinforced brand personality through bold, playful storytelling
Hot Honey
Crunchy Nut, 2026
Launching Crunchy Nut’s first sweet-meets-spicy cereal with a campaign designed to disrupt routine and make mornings less predictable.
The Swicy Breakfast Delivery Service brought the trend to life as a real-world activation, with Pete Wicks delivering cereal across London via a retro milk float.
Role
Directed visual execution across activation and campaign assets including the design and build of the float, milk bottle label and gifted mailer.
Scope
Design, packaging, artwork
Impact
Brought product innovation to life through a culturally relevant activation
Generated strong engagement through street-level interaction
Reinforced brand personality through bold, playful storytelling