Tin Man

Creative Designer, 2020 - 2025

As design lead, I work across new business, earned-first campaigns and internal projects, supporting the design process from concept through to delivery. Key experience includes:

• Management of internal design studio: I oversee day-to-day design output, resourcing, budgets and timelines, while ensuring delivery across multiple disciplines. Including tutoring Junior designers, liaising with print partners and growing our profile with new design leads.

• Shaping brands: I have delivered 3 rebrands for Tin Man, sister agency OhMy!, and new partnerships brand Dorothy, each with their own tailored brand systems and identities.

• Visual frameworks: Using the latest tools, including AI to build and evolve from insights into an effective piece of visual storytelling to be sell our ideas. Most recently contributing to Tin Man's stellar run of new business wins in 2025.

• Integrated: Aswell as the usual suspects that come with being a designer I am experienced in print production, video editing, animation and art direction.

• Lead in print OOH campaigns: for Gumtree, Trainline and GU — involved in everything from concept and artwork through to social rollouts, internal comms and in-app design, as well as media buying and production conversations.

• Cultural trends: and design innovations through D&AD, TypoCircle, and Nice Tuesdays, while learning new tools including Figma, Framer, and AI (Midjourney). Also took part in internal inclusion and mental health initiatives.