Tin Man

Creative Designer, 2020 - 2025

As the senior design lead at Tin Man I oversee design across new business, campaign work, and internal projects. I lean on an varied technical skillset that shapes our creative process, from developing concepts to delivering polished designs. Notable experience includes:

• Lead digital and print OOH campaigns for Gumtree, Trainline, and GU — managing everything from concept and artwork, having involvement in media buying, third-party production conversations and rolling-out across social, internal, and in-app channels.

• Management of 'TinStudio', our in-house design hub, overseeing both strategic planning and creative delivery. This includes scoping briefs, managing budgets and timelines, allocating resource, while delivering an integrated, multi-disciplinary design offering.

• Owned and delivered full rebrands for Tin Man and sister agency OhMy! — developing strategically rooted visual identities with full brand guidelines, multi-channel rollout plans with brand systems that future proof.

• Collaborate with teams and agencies including designers, creatives, senior management, social, and freelances to develop and deliver earned-first PR campaigns. I lead the design response to briefs creating concepts and presenting internally and to clients.

• Developed a brand tone-of-voice framework for new business, a strategic visual system used to win clients including Cadbury Biscoff, Grenade, and Dunelm.

• Mentor junior designers and build a culture of growth and curiosity — staying ahead of trends through D&AD, TypoCircle, and Nice Tuesdays, while upskilling in tools like Figma, Framer, and AI (Midjourney). Contribute actively to internal inclusion and mental health initiatives.