Tin Man

Creative Designer, 2020 - 2025

As design lead, I work across new business, campaigns and internal projects, supporting the creative process from concept through to delivery. Key experience includes:

• Managed TinStudio, our in-house design hub, overseeing day-to-day creative output, resourcing, budgets and timelines, while ensuring delivery across multiple disciplines.

• Delivered rebrand projects for Tin Man, sister agency OhMy!, and new partnerships brand Dorothy (2025), each with their own tailored brand systems and identities.

• Collaborating with strategists, creatives, senior management, social teams and external partners to develop earned-first PR campaigns, leading design responses to briefs and presenting concepts to both clients and internal teams.

• Created a visual framework for all new business pitches, which supported recent wins for Cadbury Biscoff, Tesco & Dunelm.

• Led digital and print OOH campaigns for Gumtree, Trainline and GU — involved in everything from concept and artwork through to social rollouts, internal comms and in-app design, as well as media buying and production conversations.

• Supported junior designers with guidance and day-to-day advice, helping them progress while contributing to raising overall creative standards.

• I keep up with cultural trends and design innovations through D&AD, TypoCircle, and Nice Tuesdays, while learning new tools including Figma, Framer, and AI (Midjourney). Also took part in internal inclusion and mental health initiatives.