As design lead, I work across new business, earned-first campaigns and internal projects, supporting the design process from concept through to delivery. Key experience includes: * Management of internal design studio: I oversee workstreams, budgets and timelines, while ensuring delivery across multiple disciplines. I proactively contribute to the new business portfolio. I've managed a team of freelance and Junior designers, liaising with external print and production partners. * Shaping brands: I have delivered 3 rebrands for Tin Man, sister agency OhMy!, and new partnerships brand Dorothy, each with their own tailored brand systems and identities. * Lead in print OOH campaigns: for Gumtree, Trainline and GU — involved in everything from concept and artwork through to social rollouts, internal comms and in-app design, as well as media buying and production conversations. * Cultural trends: and design innovations through D&AD, TypoCircle, and Nicer Tuesdays, while learning new tools including Figma, Framer, and AI (Midjourney). Also took part in internal inclusion and mental health initiatives.