Connect the Dots
Dorothy, 2025
A brand identity for new partnership agency connecting brands, creators and platforms through earned media.
Aimed to sit within the Tin Man Communications family, Dorothy has a Wizard of Oz nod, with the identity balancing a soft, character-led name with a bold, structured visual system. There is a subtle link to sister agencies Tin Man and OhMy! through shared graphic element positioning.
Role
Ideation and pitching concepts to stakeholders, defined visual direction and building a scalable brand system.
Scope
Identity, brand system
Impact
Established a distinctive identity within a multi-agency group
Launch recognised in PRWeek 'Agency to watch in 2026'
Connect the Dots
Dorothy, 2025
A brand identity for new partnership agency connecting brands, creators and platforms through earned media.
Aimed to sit within the Tin Man Communications family, Dorothy has a Wizard of Oz nod, with the identity balancing a soft, character-led name with a bold, structured visual system. There is a subtle link to sister agencies Tin Man and OhMy! through shared graphic element positioning.
Role
Ideation and pitching concepts to stakeholders, defined visual direction and building a scalable brand system.
Scope
Identity, brand system
Impact
Established a distinctive identity within a multi-agency group
Launch recognised in PRWeek 'Agency to watch in 2026'