ESL Gaming

ESL

Esports is the only sport that anyone can watch or play, at any time, from anywhere. It’s the only sport where everyone gets a shot at glory.

During my time at Superunion, we designed a radical brand identity to transform ESL into a category leader. And one that encapsulates the entire experience of gamers going from zero to hero, reaching the absolute top.

Brand Rollout, Illustration, Iconography