Give it some Gousto
Gousto, 2019
A brand exploration capturing the emotional and personal experience of cooking, developed into a moodfilm that informed the direction of Gousto’s TV campaign.
The work focused on the rituals and spontaneity of home cooking, helping evolve the brand from “Do it with Gousto” to the more expressive “Give it some Gousto.”
Role
Sourced suitable video clippings and created a high energy mood film to contribute to the pitch.
Scope
Moodfilm, pitch
Impact
Moodfilm informed creative direction of subsequent TV campaign. Contributed to evolution of brand messaging.
Give it some Gousto
Gousto, 2019
A brand exploration capturing the emotional and personal experience of cooking, developed into a moodfilm that informed the direction of Gousto’s TV campaign.
The work focused on the rituals and spontaneity of home cooking, helping evolve the brand from “Do it with Gousto” to the more expressive “Give it some Gousto.”
Role
Sourced suitable video clippings and created a high energy mood film to contribute to the pitch.
Scope
Moodfilm, pitch
Impact
Moodfilm informed creative direction of subsequent TV campaign. Contributed to evolution of brand messaging.