GrumpyMule Social System
GrumpyMule, 2025
A campaign and brand rollout for Grumpy Mule Coffee, (sister brand of CafeDirect) designed to bring a bold, playful energy to the brand across packaging, social and promotional touchpoints.
The visual system combined high-contrast typography, illustration and organic textures to create a confident identity that felt both approachable and distinctive across digital and print applications.
Role
Led the design and rollout for the social template, systems and creative layouts that could flex across multiple content formats.
Scope
Campaign, social, brand rollout
GrumpyMule Social Direction
GrumpyMule, 2025
A campaign and brand rollout for Grumpy Mule Coffee, (sister brand of CafeDirect) designed to bring a bold, playful energy to the brand across packaging, social and promotional touchpoints.
The visual system combined high-contrast typography, illustration and organic textures to create a confident identity that felt both approachable and distinctive across digital and print applications.
Role
Led the design and rollout for the social template, systems and creative layouts that could flex across multiple content formats.
Scope
Campaign, social, brand rollout