Just as GU are

GU

To amplify Gü’s partnership with Universal for the new Bridget Jones: Mad About the Boy film, we were drawn to the statistic that "4 in every 5 British women say they do not feel confident in the way they look."

“I like you very much... Just as you are” is exactly what Bridget, the self-improvement addict, needed to hear.

This Valentine’s Day, we celebrated the power of a real compliment with the UK’s first complimenting billboard, giving gorgeously authentic Mark Darcy-style praise to those who approached it.

I led the charge with all designed assets and messaging. We secured 68 pieces of coverage, with 66% including campaign imagery.

Design, Print, Artwork