Free Hot Breakfast
Hampton by Hilton, 2023
A campaign highlighting Hampton by Hilton’s complimentary breakfast, turning a functional offering into a personality-led brand moment.
The work introduced playful breakfast personas to drive relatability and engagement.
We also created a reactive series following the success of the Lioness' football team that was rolled our sporadically as the tournament reached its final stages.
Role
Directed visual execution and campaign assets, including animated typology names, animated end card and social assets. I collaborated with the creative team on copywriting for the Lioness' social extension.
Scope
Animation, social, copywriting
Impact
Increased engagement through character-led storytelling
Reframed breakfast as a key brand differentiator
Strengthened emotional connection with guests
Score a Breakfast
Hampton by Hilton, 2023
A campaign highlighting Hampton by Hilton’s complimentary breakfast, turning a functional offering into a personality-led brand moment.
The work introduced playful breakfast personas to drive relatability and engagement.
We also created a reactive series following the success of the Lioness' football team that was rolled our sporadically as the tournament reached its final stages.
Role
Directed visual execution and campaign assets, including animated typology names, animated end card and social assets. I collaborated with the creative team on copywriting for the Lioness' social extension.
Scope
Concept, animation, copywriting
Impact
Increased engagement through character-led storytelling
Reframed breakfast as a key brand differentiator
Strengthened emotional connection with guests