Up the Hatters
London Luton Airport, 2024
A reactive campaign celebrating Luton Town’s promotion to the Premier League, turning a moment of local pride into a bold, high-visibility statement.
Positioned between the airport’s flight path and the club’s training ground, a large-scale grass portrait of midfielder Pelly Ruddock reinforced Luton Airport’s role at the heart of the community.
Role
Created the player illustration and worked with the wider creative team on copy lines.
Scope
Illustration, artwork, copywriting
Impact
16 national pieces of coverage, including i newspaper
Broadcast coverage across BBC, ITV, Sky Sports and TalkSport
100% brand attribution and positive sentiment
Up the Hatters
London Luton Airport, 2024
A reactive campaign celebrating Luton Town’s promotion to the Premier League, turning a moment of local pride into a bold, high-visibility statement.
Positioned between the airport’s flight path and the club’s training ground, a large-scale grass portrait of midfielder Pelly Ruddock reinforced Luton Airport’s role at the heart of the community.
Role
Created the player illustration and worked with the wider creative team on copy lines.
Scope
Illustration, artwork, copywriting
Impact
16 national pieces of coverage, including i newspaper
Broadcast coverage across BBC, ITV, Sky Sports and TalkSport
100% brand attribution and positive sentiment