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Up the Hatters
London Luton Airport
Luton Town FC secured promotion to the Premier League, a chance for locals to come together and support their favourite team.
As a reactive, we designed an unmissable, high-altitude message and displayed it between the airport’s flight path and LFTC’s training ground.
The grass painting featuring a portrait of Midfielder Pelly Ruddock landed 460 pieces of coverage, including a half-page spread in the The Daily Telegraph.
Reactive, Copywriting, Design, Artwork
Up the Hatters
London Luton Airport
London Luton Airport has a small budget but big ambitions so whatever we do has to punch above its weight.
Luton Town FC secured promotion to the Premier League - a chance for locals to come together and support their favourite team.
An unmissable, high-altitude, high-impact message. Between the airport’s flight path and LFTC’s training ground, we created a 155m x 45m eco-friendly grass painting featuring a portrait of Midfielder Pelly Ruddock.
We landed 460 pieces of coverage, including a double page spread in Inews and half-page spread in the The Daily Telegraph.
Up the Hatters
London Luton Airport
London Luton Airport has a small budget but big ambitions so whatever we do has to punch above its weight.
Luton Town FC secured promotion to the Premier League - a chance for locals to come together and support their favourite team.
An unmissable, high-altitude, high-impact message. Between the airport’s flight path and LFTC’s training ground, we created a 155m x 45m eco-friendly grass painting featuring a portrait of Midfielder Pelly Ruddock.
We landed 460 pieces of coverage, including a double page spread in Inews and half-page spread in the The Daily Telegraph.
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