Fruit & Veg for Schools
Tesco, 2026
An initiative to inspire children to wise up about Fruit and Veg. Students were invited to renamed their favorite fruits and vegetables, designed to normalise fresh produce in everyday school life, encouraging better eating habits and long-term behaviour change.
Role
Building tailor-named boards for each participating student from each school, leaning on pre-existing Tesco assets. Collaborated with the wider design team to roll out POS aisle hangers, school signs and and media friendly asset.
Scope
POS, print, artwork
Impact
94% of teachers also reported improved behaviour from kids
The ‘Ultimate Munchers’ consumed a whopping 14,778 items eaten throughout the school year, that’s nearly four times more than the average amount purchased
Fruit & Veg for Schools
Tesco, 2026
An initiative to inspire children to wise up about Fruit and Veg. Students were invited to renamed their favorite fruits and vegetables, designed to normalise fresh produce in everyday school life, encouraging better eating habits and long-term behaviour change.
Role
Building tailor-named boards for each participating student from each school, leaning on pre-existing Tesco assets. Collaborated with the wider design team to roll out POS aisle hangers, school signs and and media friendly asset.
Scope
POS, print, artwork
Impact
94% of teachers also reported improved behaviour from kids
The ‘Ultimate Munchers’ consumed a whopping 14,778 items eaten throughout the school year, that’s nearly four times more than the average amount purchased