Tesco Retainer
Tesco, 2025-26
Less to Pay for 5-a-Day
Encouraged healthier habits by giving away free fruit to children, supporting families with accessible everyday nutrition.
Wonky Trees
Launched ‘perfectly imperfect’ Christmas trees, celebrating festive realism and reinforcing Tesco’s seasonal brand platform.
Park & Pause
Created in-store “pause” bays offering free drinks and biscuits, positioning Tesco as a moment of calm in busy routines.
Role
Contributed across multiple campaign moments, designing within Tesco’s brand system and collaborating with the wider team to deliver campaign and shoot assets.
Scope
Activation, retail, artwork
Tesco Retainer
Tesco, 2025-26
Less to Pay for 5-a-Day
Encouraged healthier habits by giving away free fruit to children, supporting families with accessible everyday nutrition.
Wonky Trees
Launched ‘perfectly imperfect’ Christmas trees, celebrating festive realism and reinforcing Tesco’s seasonal brand platform.
Park & Pause
Created in-store “pause” bays offering free drinks and biscuits, positioning Tesco as a moment of calm in busy routines.
Role
Contributed across multiple campaign moments, designing within Tesco’s brand system and collaborating with the wider team to deliver campaign and shoot assets.
Scope
Activation, retail, artwork