The Emotional Connections Agency
Tin Man, 2024
A rebrand marking Tin Man’s 10-year milestone, evolving the agency into a more confident, mature identity that reflects its expertise and ambition. Retaining the heart motif from The Wizard of Oz, the identity balances emotional storytelling with a more refined, modern visual system.
Role
Pitched creative routes to stakeholders, owned identity design and worked alongside a Junior designer to rollout print, digital and social guidelines.
Scope
Brand, identity, animation
Impact
Established a more mature and cohesive brand presence
Created a flexible system across decks, social and digital
Introduced a scalable shorthand logo for everyday use
The Emotional Connections Agency
Tin Man, 2024
A rebrand marking Tin Man’s 10-year milestone, evolving the agency into a more confident, mature identity that reflects its expertise and ambition.
Retaining the heart motif from The Wizard of Oz, the identity balances emotional storytelling with a more refined, modern visual system.
Role
Pitched creative routes to stakeholders, owned identity design and worked alongside a Junior designer to rollout print, digital and social guidelines.
Scope
Brand, identity, animation
Impact
Established a more mature and cohesive brand presence
Created a flexible system across decks, social and digital
Introduced a scalable shorthand logo for everyday use