Hop on a Train
Trainline, 2023
A campaign encouraging safer travel during the festive period, positioning train travel as a reliable alternative to driving.
Developed in partnership with THINK!, the work responded to seasonal increases in alcohol consumption and late-night travel, using targeted messaging across OOH and digital platforms.
Role
Worked on design ideation and adapted asset for multiple DOOH and OOH sites. Created in-app placements.
Scope
Print, social, artwork
Impact
200+ pieces of coverage with 7 nationals. 98% of coverage included campaign imagery
We took-over 14 billboard sites for a 2 week period, and our social content and digital ads had 300k+ impressions
Hop on a Train
Trainline, 2023
A campaign encouraging safer travel during the festive period, positioning train travel as a reliable alternative to driving.
Developed in partnership with THINK!, the work responded to seasonal increases in alcohol consumption and late-night travel, using targeted messaging across OOH and digital platforms.
Role
Worked on design ideation and adapted asset for multiple DOOH and OOH sites. Created in-app placements.
Scope
Print, social, artwork
Impact
200+ pieces of coverage with 7 nationals. 98% of coverage included campaign imagery
We took-over 14 billboard sites for a 2 week period, and our social content and digital ads had 300k+ impressions